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The Car Insurance Advertiser (Affiliate)

The advertiser is mereley a website that contains links (hyperlinks) to either a car insurance comparison website or aggregator as referred to by insurance boffins, a broker or the insurer themselves.

The advertiser is therefore affiliated with the above parties and is hence known as an affiliate. You can find hundreds if you really search but only the top affiliates appear in the top 10 search engine positions.

There are hundreds of thousands of affiliates throughout the UK and not just tied to the car insurance sector. These affiliates earn their money by passing on the leads to the next level in the chain and can become very wealthy. The affiliate will strive to drive the maximum amount of web traffic to their site so the consumer can compare the companies in order to make money. Money is earnt in different ways by the affiliate:

Cost Per Aquisition
Cost Per Lead
Cost Per Click
Banner / Text link Advertising

These affiliates are not taking any information from the consumer and therefore do not need to be regulated by the FSA.

Summary

A website to attract the consumer to click on the links on the website. These links will ultimately direct the consumer to the correct type of insurance company.

The advertiser does not supply car insurance quotes, even though it may appear they do. They are not bad sites, simply a stepping stone in the right direction.

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Car Insurance Companies

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