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The Aggregator (Comparison Website / Affiliate)

You've bound to have come across many many car insurance comparison websites. Money Supermarket, Go Compare and Confused.com to mention a few.

These sites have been meticulously constructed in partnership with a multitude of car insurance companies who all want a bite of the search engine apple.

Each aggregator takes information from the consumer. Basic details such as:

Name and address (and email address)
Details of your car (make, model, year)
No claims discount
Number of years license held
Brief driving history (claims / points)

These details are stored or taken from the aggregators website which means in turn they must be regulated by the FSA.

Using complicated coding, this information is passed to each insurer as a query. This query is processed by the insurer who works out the best possible price for the policy based upon the details provided. These prices are sent back immediately to the aggregator website and presented as a list of multiple car insurance quotes in a table layout displaying the cheapest policy first so you can compare car insurance accordingly.

Depending upon who the aggregator is, you could be presented with 10 to 100 + quotes in less than a minute.

You must be aware that this is usually a guide price and should you decide to click on your preferred insurer and follow the link back to their website, you will in most cases be asked a further set of questions that will qualify your existing information which in turn could affect the final price of the insurance policy.

If you are not happy with the final price, the aggregator will usually at this stage sent you through a username and password so you can retrieve your list of prices and reselect another insurer.

It may seem a pain but it is faster doing this that going to individual insurance companies websites only and getting a quote from each. This would take you much longer and most people get fed up quickly.

Each aggregator may have a different negoitiated deal with the insurers regarding how they get paid. Usually the aggregator will not get paid unless a consumer takes out a policy from their list of insurers / quotes supplied by the aggregator. This is why competition is so rife in this industry - everyone wants a cut! However they won't do so bad in the long run as remember the aggregator has your details of when your insurance is due and can send you email reminders and also spin off with other types of insurance taster deals such as home insurance policies etc.

So there you go, you should now understand how car insurance comparison or aggregator websites operate.

Summary

A website that allows the consumer to enter their personal information and driving history which is passed to lots of individual insurance companies thus giving the consumer multi quotes.

This website will save you lots of time getting quotes but more often than not, they won't be 100% accurate and more forms will be required to complete before your policy is taken out with the insurer.

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